SOCIAL MEDIA MARKETING

Social media channels has become the hub of activity in the modern age.Technology has made digital marketing marketing a cost friendly process where one can use multiple platforms for the promotion various products and services . The enterprisers are able to get direct and quick responses from the customers .Social media platforms are used by customers to voice their feedbacks about the products and other potential customers are dependent on these current customer feedbacks for understanding the product and services.Social media platforms are the best medium to interact ,connect and convert audience into customers.

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WHAT IS SMM ?

Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The main goal of social media marketing is to produce content that users will share with their social network to aid a company increase brand exposure and broaden customer reach.Social media platforms have become not just a marketing medium, but it has also become a huge interactive platform for the customers to directly connect with the company and clarify any doubt . This brings in a sense of being heard for the customers.This part of social marketing is called Social Customer Relationship Management .

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