Digital marketing has become a commonly used marketing strategy by people everywhere and the effort to stand out from others has become very high. From the smallest venture to the highly established business firm, everyone and everything is available on the web. And it becomes difficult for the consumers to identify between what is relevant and what is not. This is where the search engine comes into play. The algorithm of search engines like Google, Yahoo etc is created in such a way that they rank web pages in the web, according to its relevance of content.